Originally Intended as direct competition to popular Japanese console TurboGrafx-16, and eventually the SNES, the Mega Drive (Genesis in US) would become a force to be reckoned in the “console war” of the early 90s thanks to the help of one person… a small, blue, speedy mammal known as Sonic the Hedgehog.
Initially going under the codename MK-1601, Sega’s entry into the 16-bit generation of gaming consoles eventually became know as the “Mega Drive”, and was released in Japan in 1988, America in 1989, and Europe in 1990. The console sold moderately well in its first year, but it was nowhere near the breakthrough success in the west that Sega had hoped for it to be.
It would take a man by the name of Tom Kalinske to send the Mega Drive’s popularity through the stratosphere. His game-plan? Cut the console’s price, create a US team to develope games that appealed to western tastes, push aggresive advertising, and bundle every single console with Sonic The Hedgehog.
The company’s Japanese board labeled Kalinske as mad, but they would soon eat their words. By 1992, Sega owned a 55% to 45% share of the market over Nintendo, and had ten times as many games on its system, including exclusive classicsd such as the Sonic franchise, Streets of Rage, Golden Axe, and many others.
The early 90s were Sega’s most successful years in the console market. Unfortunately for Sega, their next console, the Sega Saturn, would see a quick end to their time in the limelight…
SEGA Megadrive Console
 | £9.50 (6 bids) End Date: Monday Jan-24-2022 19:04:01 GMT Bid |
BOXED SEGA MEGADRIVE HANDHELD GAMES SYSTEM
 | £15.99 End Date: Wednesday Feb-23-2022 21:19:57 GMT Buy It Now for only: £15.99 Buy It Now |
Sega Megadrive flashback HD Console (FULLY WORKING!)
 | £55.10 (8 bids) End Date: Monday Jan-24-2022 21:49:33 GMT Bid |
sega megadrive console boxed
 | £15.00 (1 bid) End Date: Sunday Jan-30-2022 17:45:44 GMT Bid |
Sega Megadrive Console
 | £18.00 (4 bids) End Date: Tuesday Jan-25-2022 11:13:52 GMT Bid |
Sega megadrive 2 console boxed
 | £11.50 (3 bids) End Date: Thursday Jan-27-2022 19:46:56 GMT Bid |
SEGA Mega Drive Mini HD - HDMI Game Console With 40+ Classic Games
 | £61.99 End Date: Thursday Feb-17-2022 16:01:57 GMT Buy It Now for only: £61.99 Buy It Now |
Sega Megadrive
 | £19.00 End Date: Friday Jan-28-2022 21:03:24 GMT Buy It Now for only: £19.00 Buy It Now |
Sega Megadrive Mega CD 2 II Console - Boxed Unused - PAL
 | £275.00 End Date: Wednesday Feb-16-2022 20:42:09 GMT Buy It Now for only: £275.00 Buy It Now |
Working SEGA MEGA DRIVE 2 BOXED VIDEO GAMES CONSOLE
 | £68.00 End Date: Tuesday Feb-15-2022 12:33:24 GMT Buy It Now for only: £68.00 Buy It Now |
Good condition SEGA Megadrive Console mega drive
 | £23.00 End Date: Sunday Jan-30-2022 19:39:08 GMT Buy It Now for only: £23.00 Buy It Now |
Sega Megadrive 2 Bundle
 | £0.99 (1 bid) End Date: Sunday Jan-30-2022 18:47:10 GMT Bid |
Sega Megadrive Black Console (PAL)
 | £102.00 (5 bids) End Date: Sunday Jan-30-2022 16:14:53 GMT Bid |
Sega Megadrive 2 + 12 Games Bundle
 | £129.99 End Date: Saturday Feb-19-2022 01:54:13 GMT Buy It Now for only: £129.99 Buy It Now |
Sega Megadrive & Master System 2 Untested Console Bundle Inc Games & Controllers
 | £49.99 End Date: Wednesday Feb-23-2022 21:26:41 GMT Buy It Now for only: £49.99 Buy It Now |
Sega Megadrive 2 MEGA DRIVE II Genesis PAL Console TESTED WORKING
 | £29.99 End Date: Thursday Feb-17-2022 08:03:42 GMT Buy It Now for only: £29.99 Buy It Now |
sega megadrive CD 11& sega megadrive system plus games
 | £102.00 (2 bids) End Date: Wednesday Jan-26-2022 13:20:42 GMT Bid |
1277 Games In 1 Ever Drive MD 830 Plus Sega Mega Drive Cartridge
 | £41.99 End Date: Saturday Feb-19-2022 16:36:51 GMT Buy It Now for only: £41.99 Buy It Now |
FIFA 98 Sega Megadrive + Manual
 | £0.99 End Date: Sunday Jan-30-2022 20:56:51 GMT Buy It Now for only: £0.99 Buy It Now |
Sega Mega Drive II Console 16 bit with Cables (No Controllers)
 | £29.99 End Date: Monday Feb-21-2022 11:04:49 GMT Buy It Now for only: £29.99 Buy It Now |
